Utah State University

AIS and Statewide Campus Marketing Manager

City Logan Campus
Posted Date 2 months ago(5/14/2020 10:35 AM)
Requisition ID
2020-2661
# of Openings
2
Job Locations
US-UT-Logan
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Exempt
College
Academic & Instructional Services
Department
Vice President-Academic & Instr Svs
Advertised Salary
Commensurate with qualifications and experience, plus excellent benefits

Overview

The Marketing Manager works within Academic and Instructional Services (AIS) division and University Marketing & Communications (UMAC) office managing marketing campaigns and efforts. The Marketing Manager works directly with assigned clients to provide marketing strategy, direction and manage marketing plan execution; outlines marketing projects with specific requirements, deadlines, and strategies; and collaborates with UMAC's brand designers, copywriters, video production team, webmaster/systems apps manager, communications team, and marketing director to manage and complete client marketing projects.

 

Clients include AIS and Statewide Campuses initiatives requiring Logan-based coordination, and others as assigned.

Responsibilities

Leads, creates, generates, manages, directs, prepares, and initiates marketing strategies and plans for assigned clients. Handles marketing projects from start to finish with total ownership and utilizes UMAC resources necessary to complete them.

 

Marketing projects include, but are not limited to:

  • Developing and executing media strategies for assigned clients. 
  • Conducting monthly client marketing meetings.
  • Providing strategic and comprehensive direction to the UMAC creative team via Podio for client marketing projects. 
  • Creating video content for online and possibly broadcast distribution.
  • Creating marketing collateral with designers, photographers and copywriters.
  • Conducting formal and informal research projects.
  • Determining budget guidelines and managing project costs.
  • Developing, overseeing, maintaining, designing, and updating online content daily.
  • Obtaining proper approvals with client, campus marketing representatives, and other university staff as needed throughout a project.
  • Posting, managing and coordinating earned and paid social media content for Statewide Campuses and USU Online. 
  • Other duties/projects as assigned. 

The Marketing Manager is also responsible for:

  • Learning and understanding each client's business and marketing needs.
  • Developing an understanding of the competitive marketplace in which each client operates.
  • Understanding and helping manage costs/budgets associated with marketing projects. 

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations or related field.
  • Minimum of 2 years experience with social media campaigns.
  • Excellent written and verbal communication skills.
  • Magnificent organizational skills.
  • Superb client relationship and account management skills.
  • Proactive, responsive, professional and punctual disposition.
  • Must have flexible work schedule for projects that go beyond 8-5 pm.
  • Demonstrated ability to self-direct and take initiative on projects. 

Required Documents

Along with the online application, please attach:

 

1.  Resume to be uploaded at the beginning of your application in Your Profile under “Resume/CV”

2.  Cover letter to be typed/pasted at the end of your application

 

**Document size may not exceed 10 MB.**

Advertised Salary

Commensurate with qualifications and experience, plus excellent benefits

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

College/Department Highlights

Academic and Instructional Services and Statewide Campuses assists the university in advancing and supporting excellence in Learning, Discovery, and Engagement. AIS is committed to student success by working across the USU System—serving and supporting faculty, staff, and students wherever they are located—to advance USU's capacity and reputation to build, deliver, and support academic excellence (teaching and learning), with a focus on quality, accessibility, and innovation. AIS and Statewide Campuses supports a student's journey, from their first point of contact with USU and forward, helping them achieve their higher education goals.

University Highlights

Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university. USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,800 students (24,660 undergraduates and 3,140 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 165 undergraduate majors, 138 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.

 

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

 

The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

 

USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university’s academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran, or any other status protected by University policy or local, state, or federal law (https://equity.usu.edu/non-discrimination).

The following individuals have been designated to handle inquiries regarding USU’s non-discrimination policies: Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266; Title IX Coordinator Hilary Renshaw, hilary.renshaw@usu.edu, Old Main Rm. 161, 435-797-1266.

For further information on the notice of non-discrimination, you may contact the U.S. Department of Education Office for Civil Rights, 303-844-5695, OCR.Denver@ed.gov.

Learn more at: https://equity.usu.edu/.

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

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