Utah State University

Assistant Director of Web Strategy

City Logan Campus
Posted Date 3 months ago(6/9/2020 6:21 PM)
Requisition ID
# of Openings
Job Locations
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Marketing & Communications
Digital Strategy & Analytics
Advertised Salary
Commensurate with experience plus excellent benefits


The Assistant Director of Web Strategy (Webmaster III) is responsible for designing, developing, and maintaining websites, web templates, and web applications. The job involves understanding web design and requires excellent skills in web programming. The primary duty covers all aspects of creating a fully functional website from layout to specific functionalities. This position requires advanced knowledge of HTML, CSS, Javascript and responsive design. Responsibilities encompass management of web strategy, web architecture, user interface, web design and web development. This position will also be responsible or involved in the development of various web applications that support the university. The Assistant Director of Web Strategy also collaborates and coordinate with the IT web and design team as well as other web developers and web managers at USU.


The Assistant Director of Web Strategy reports to the director of web strategy and is part of the Digital Strategy & Analytics team under University Marketing and Communications (UMAC). This classification may train and guide employees and/or student employees.


Responsibilities include, but are not limited to:


Website and web template design
• Designs website layout/user interface by using best HTML/CSS practices and accessibility standards.
• Helps monitor implementation of web template designs and layouts, provides suggestions of improvement, and guidance on best implementation practices.
• Coordinates with the IT web and design team and other campus web managers to ensure consistency across USU websites.
• Works with UMAC to implement new web page designs and layouts in a timely manner.


Web development
• Writes well-designed, testable, efficient code using best practices. 
• Develops websites, landing pages using the USU web template. 
• Develops code to improve web templates functionalities. 
• Maintains, updates and debugs current web applications. 
• Develops new web applications as needed. 


Content management
• Updates and maintains UMAC websites hosted on the university content management system (OU Campus) or the web server.
• Migrates and optimizes websites to OU campus as needed.
• Reviews and updates the navigation architecture to improve usability. 
• Reviews and monitors websites as needed. 
• Provides training for other content managers as needed. 


Web strategy
• Learns and implements UMAC's standards across the USU website. 
• Participates in all aspects of web strategy under UMAC including bringing recommendations for new web trends in higher education to the digital strategy group, advising on best practices for a seamless design and user experience, and provides strategy and tactics for measuring web page performance through user experience and analytics. 


Minimum Qualifications:

Six years of experience in a related field or an equivalent combination of education plus experience is required.


Preferred Qualifications:
1. Master's Degree in a related field
2. Experience with OU Campus CMS
3. Experience with Bootstrap or a similar CSS framework
4. Experience using API, JSON
5. Experience developing and maintaining databases (MS SQL, MySQL).
6. Experience with UX/UI concepts and best practices
7. Desire to learn and apply new innovative technologies
8. Experience with google tag manager including implementing tags and triggers for google analytics tracking
9. Experience working in an educational environment, especially higher education.
10. Cold Fusion programming experience


Knowledge, Skills, and Abilities:

1. Excellent programming skills and in-depth knowledge of HTML, CSS, and JavaScript
2. Excellent web design skills
3. Ability to create complete websites through the different phases of development: conceptualization, navigation architecture, design/layout, development and testing
4. Working knowledge of modern web technologies, website architectures, web browsers, responsive web design, web standards, cross-browser compatibility, Web User Interface Design (UI)
5. Good experience using Adobe Creative Suite, in particular Adobe Photoshop, Adobe XD
6. Familiarity with web accessibility standards (wcag 2.0), SEO, page optimization and general best practices
7. Experience with Content Management Systems, such as OU Campus or WordPress
8. Ability to develop and publish on a web server
9. Ability to critically evaluate website functionality/design and provide useful, actionable feedback
10. Experience developing dynamic websites using a common web programming language such as CFML, PHP, ASP, Ruby, Python, Node
11. Sufficient knowledge of SQL and relational databases to design and develop database schema for a web application
12. Desire and demonstrated ability to learn and deploy new skills and knowledge

Functional Skills:
1. Ability to work effectively alone or with a variety of other positions, including other developers, content managers, and graphic designers
2. Write clean, consistent and well‐documented code
3. Proficient in oral and written communications
4. Organized, task and service oriented
5. Ability to manage deadlines, and prioritize projects
6. Ability to accept and provide constructive feedback
7. Problem solving skills
8. Project management
9. Strong ability to stay tuned with new technologies and learn as needed



Required Documents

Along with the online application, please attach:


1.  Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”

2.  Cover Letter to be typed/pasted at the end of your application

3.  Submit link to an online portfolio/links of previous website work to be typed/pasted at the end of your application under "Other documents"


**Document size may not exceed 10 MB.**

Advertised Salary

Commensurate with experience plus excellent benefits


Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights

Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university. USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,800 students (24,660 undergraduates and 3,140 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 165 undergraduate majors, 138 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.


A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.


The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.


Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:


Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266.

For further information regarding non-discrimination, please visithttps://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov


USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.


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