Utah State University

Social Media Specialist

City Logan Campus
Posted Date 1 month ago(7/10/2020 1:33 PM)
Requisition ID
# of Openings
Job Locations
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Marketing & Communications
Digital Strategy & Analytics
Advertised Salary
Commensurate with experience plus excellent benefits


The Social Media Specialist creates innovative and visual content for the institution's main channels, primarily aimed at current and prospective students. The Social Media Specialist will assist in day-to-day monitoring of USU's primary social channels, including responding to audience comments, questions and concerns, and providing support during communications crises.


The Social Media Specialist reports to the assistant director of social media and is part of the Digital Strategy & Analytics team under University Marketing and Communications (UMAC). This classification may train and guide student employees.


  • Produce polished photo, video and design content
  • Have strong storytelling skills
  • Comprehensive knowledge of social media best practices
  • Keep a thorough content calendar and maintain analytics tracking documents to measure engagement and platform growth
  • Other duties as assigned

This position description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.


Required Qualifications:

  • Bachelor’s degree in communications, marketing or a related field or an equivalent combination of education plus experience is required. 
  • Relevant professional social media experience includes monitoring social platforms and producing/posting photos, videos and graphics
  • Proven experience in producing quality digital content, including Instagram stories
  • Ability to create material for student and prospective-student audiences while maintaining a professional and unified brand voice
  • Attention to detail with excellent proofreading skills
  • Ability to work during occasional evening and weekend hours to cover campus events, as assigned by the Assistant Director for Social Media
  • Ability to work independently and collaboratively with various stakeholders across the institution
  • Proven track record of creative and forward thinking, always looking for emerging social media trends and platforms

Preferred Qualifications:

  • Experience in higher education marketing, public relations and/or communications
  • Experience using social media monitoring and analytics tools (Hootsuite, Tweetdeck, Sprout Social, etc.)
  • Experience with livestreaming
  • Understanding of FERPA, HIPPA, accessibility and other governing laws that impact social media content strategy

Within the scope and complexity of each position's responsibilities, each incumbent is expected to possess and demonstrate the following abilities:

1. Communicating: Communicates effectively both verbally and in writing.
2. Problem solving: Analyzes information and evaluates results to select the best solution and solve problems.
3. Monitoring: Measures performance of self; makes improvements and takes appropriate corrective action.
4. Critical Thinking: Comes to well-reasoned conclusions, solutions, and approaches to problems.
5. Team Building: Works to create a team-based environment. Consistently demonstrates cooperative behavior with colleagues, supervisors, and customers.
6. Active Listening: Gives full attention when others are speaking; listens to understand, asks questions as appropriate, and does not interrupt.
7. Service Orientation: Actively seeks opportunities to help others.
8. Conflict Resolution: Acts professionally when encountering customers who, at times, may be frustrated.


Core Characteristics
As representatives of Utah State University and primary contributors to its mission, all employees are expected to demonstrate the following characteristics:

1. Take initiative.
2. Maintain confidentiality.
3. Be accountable.
4. Behave ethically.
5. Be honest and trustworthy.
6. Demonstrate a strong work ethic.
7. Be inquisitive.
8. Be detail oriented.
9. Be self-motivated.
10. Efficiently manage multiple tasks.
11. Be a team player.
12. Be committed to improving USU.

Required Documents

Along with the online application, please attach:


1.   Resume to be uploaded at the beginning of your application in the candidate profile under "Resume/CV".

2.   Portfolio or links of previous work to be uploaded at the beginning of your application in the Candidate Profile under "Documents 1-10"

3.   Cover Letter to be typed/pasted at the end of your application.


**Document size may not exceed 10 MB.**

Advertised Salary

Commensurate with experience plus excellent benefits


Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights

Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university. USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,800 students (24,660 undergraduates and 3,140 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 165 undergraduate majors, 138 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.


A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.


The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.


Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:


Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266.

For further information regarding non-discrimination, please visithttps://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov


USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.


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