Utah State University

Healthy Relationships Utah Marketer

City Logan Campus
Posted Date 2 months ago(7/30/2020 1:38 PM)
Requisition ID
2020-2813
# of Openings
1
Job Locations
US-UT-Logan
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Exempt
College
E Eccles Jones Coll of Ed & Hum Svs
Department
Human Development & Family Studies
Advertised Salary
Minimum $45,000.00 - commensurate with experience, plus excellent benefits

Overview

As part of USU Extension’s Healthy Relationships Utah initiative, the Marketer will plan, develop, and implement all communication disseminated to the public. Healthy Relationships Utah is an Extension initiative that offers relationship skills programs in schools, jails, and communities throughout Utah. See HealthyRelationshipsUtah.org. The incumbent will work with USU personnel and community partners to broadly publicize information about HealthyRelationshipsUtah.org and specific grant activities. Grant activities include curriculum-based courses that are taught in-person and virtually in partnership with state agencies, youth-serving organizations, correctional facilities, alternative high-schools, and behavioral health centers throughout Utah.

 

This position is responsible for identifying and producing content that generates engagement, increases brand awareness, attracts funding, and is effective in marketing grant-funded services. Duties will include maintaining a strong online presence (website and social media), creating and disseminate marketing materials, capturing impacts, serving as the media contact, and sharing lessons learned.

 

The position can be either ¾ time or full-time. Excellent University benefits are included with an approximate value of 45% of your annual salary (see https://hr.usu.edu/benefits/). The position is funded by grants that will end in June of 2023. Continued employment is contingent upon on-going grant funding.

Responsibilities

  • Creates and executes marketing strategies, plans, campaigns, and projects.
  • Writes and develops marketing materials for a wide range of formats, including print, websites, and social media.
  • Ensures proper grammatical standards.
  • Collaborates with USU Extension partners and as needed with graphic artists, web developers, printers and others within and outside of the University to develop marketing materials and conduct marketing campaigns.
  • Oversees purchase and placement of print, web, and social media advertising.
  • Assembles and creates content for regular social media postings, emails, and newsletters.
  • Maintains program website.
  • Manages online event registration.
  • Responds to requests for information from the media and public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
  • Plans and coordinates special events such as open houses, exhibits, outreach and community events.
  • Conducts market research activities, including analyzing data, to identify targeted populations, including potential underwriters and sponsors, and to identify the appropriate media for distribution of promotional information.
  • Maintains database records and files including mailing and publication distribution information.
  • Establishes marketing goals and maintains schedules and budgets.
  • Meets the custom advertising needs of grant-funded family life educators.
  • Assure marketing adheres to terms and conditions of the grant proposal, federal/state guidelines, and USU policy.
  • Performs miscellaneous job-related duties as assigned.

Qualifications

Minimum Qualifications:

  • Bachelor's degree in marketing, public relations, communications, instructional design or related field plus four years of relevant experience.
  • A strong desire to promote healthy relationships.
  • Reliable transportation to travel (mileage will be reimbursed by the grant).
  • Social skills to effectively interact and network with community members and agencies.
  • Ability to travel and flexibility to work occasional evenings and weekends.
  • Computer skills, including Adobe, Word, Access, PowerPoint, and Excel.
  • Related technology skills such as HTML.

Preferred Qualifications:

  • Experience with family life education.
  • Experience partnering with state-agencies and/or community-based, family-service organizations. 
  • Proficient in Spanish.

Knowledge, Abilities, and Skills:
The Marketer is expected to possess and demonstrate the following:
1. Knowledge of marketing strategies, processes, and available resources.
2. Knowledge of writing for search engine optimization (SEO) and social media.
3. Ability to plan, organize, and coordinate media activities and special events.
4. Ability to manage and impart information to a range of clientele and/or media sources.
5. Ability to gather data, analyze information, and prepare reports.
6. Ability to manage multiple projects and deadlines effectively.
7. Database and records management skills.
8. Excellent writing, proofreading, and editing skills.
9. Computer skills, including Adobe, Word, Access, PowerPoint, and Excel.
10. Related technology skills such as HTML.

 

Fundamental Abilities:
The Marketer is expected to possess and demonstrate the following:
1. Communicating: Communicates effectively both verbally and in writing.
2. Problem solving: Analyzes information and evaluates results to select the best solution and solve problems.
3. Monitoring: Measures performance of self; makes improvements and takes appropriate corrective action.
4. Critical Thinking: Comes to well-reasoned conclusions, solutions, and approaches to problems.
5. Team Building: Works to create a team-based environment. Consistently demonstrates cooperative behavior with colleagues, supervisors, and customers.
6. Active Listening: Gives full attention when others are speaking; listens to understand, asks questions as appropriate, and does not interrupt.
7. Service Orientation: Actively seeks opportunities to help others.
8. Conflict Resolution: Acts professionally when encountering customers who, at times, may be frustrated.
9. Flexibility: Ability to travel and flexibility to work occasional evenings and weekends.

 

Core Characteristics:
As representatives of Utah State University and primary contributors to its mission, all employees are expected to demonstrate the following characteristics:
• Take initiative.
• Maintain confidentiality.
• Be accountable.
• Behave ethically.
• Be honest and trustworthy.
• Demonstrate a strong work ethic.
• Be inquisitive.
• Be detail oriented.
• Be self-motivated.
• Efficiently manage multiple tasks.
• Be a team player.
• Be committed to improving USU.

Required Documents

Along with the online application, please attach:

1.  Resume to be uploaded in the Candidate Profile under Resume/CV

2.  Cover letter addressing each of the responsibilities, expectations, and qualifications.  Also indicate preferred time commitment (75% or 100%) to be typed/pasted at the end of the application.

3.  Contact information for 3 Professional References. 

 

**Document size may not exceed 10 MB.**

Advertised Salary

Minimum $45,000.00 - commensurate with experience, plus excellent benefits

ADA

Employees are protected from weather conditions or contaminants, but not necessarily occasional temperature changes. Employees nearly continuously sit and often use repetitive hand motion (such as typing), listen, hear, and talk.

University Highlights

Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university. USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,800 students (24,660 undergraduates and 3,140 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 165 undergraduate majors, 138 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.

 

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

 

The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

 

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

 

Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266.

For further information regarding non-discrimination, please visithttps://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov

 

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

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