Utah State University

Social Media Manager (Marketer II)

City Logan Campus
Posted Date 3 months ago(8/5/2021 6:47 PM)
Requisition ID
2021-3986
# of Openings
1
Job Locations
US-UT-Logan
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Exempt
Percent of Time or Hours per Week
100%
College
University Advancement
Department
Vice President-Univ Advancement
Advertised Salary
Commensurate with experience, plus excellent benefits

Overview

Reporting to the Sr. Director of Strategic Communications, the Social Media Manager (Marketer II) will develop, execute and measure integrated, multichannel social media campaigns that support Utah State University’s fundraising, stewardship and alumni engagement activities. The position is responsible for managing the USU Office of Advancement and Alumni Relations social media presence and maximizing visibility and audience engagement, while continuously measuring, reporting and improving performance.

 

This is a highly visible and incredibly significant role. The person in this position will need to be able to create original content for both organic and paid distribution that produces results. This role requires the creativity to produce engaging content, as well as the ability to think strategically, analyze and act on insights from post performance. Skills and experience must extend far beyond the ability to share a link and post a photo.

 

To be successful in this role, the Social Media Manager must ensure that social media messaging is on strategy — building affinity for Utah State University and the Alumni Association, deepening our relationship with our audience, and reaching users in meaningful and engaging ways — and be able to effectively explain the purpose and intended outcome behind social media campaigns.

 

The ideal candidate should possess a mix of multimedia content creation expertise and analytical skills, enjoy bringing new ideas to the table, have a creative eye, be up to date on social and digital trends, and thrive in a collaborative environment. From producing dynamic Instagram Stories and taking original Instagram photos, to writing engaging content for Facebook, Twitter and Linkedin, we're looking for someone who is experienced with placing the right content on the appropriate channels, keeping it organized and making it sing.

 

This position will oversee a part-time student worker with the title of Visual Content Creator.

Responsibilities

Core Functions

Creative:

  • Create, edit, publish and share daily content — with high standards for originality and creativity (original text, images, video) — that builds meaningful connections and encourages community members to engage.
  • Independently write, edit and proof all social media copy for accuracy, clarity and grammar.
  • Own, develop and execute an integrated social media strategy that fosters community growth and engagement, with a critical eye and understanding of the brand, vision and strategic priorities.
  • Pitch innovative content strategies relevant to each platform.
  • Drive critical new thinking behind creative content and channel utilization, focusing on how social audiences consume branded content.
  • Coordinate with the Assistant Director of Production and Design on social media artwork and illustrations.
  • Provide social media assistance or coverage at annual and special advancement and alumni events.

Organization and planning:

  • Build and maintain a social media content calendar and optimal posting schedule — taking engagement metrics into consideration — and implement content marketing plans that drive audience engagement.
  • Develop and implement paid social media plans, clearly outlining recommendations on budget, copy and creative.
  • Work collaboratively with advancement and alumni team to create strategic social media campaign plans.
  • Collaborate with partners across the University to build strategy aimed at maximizing the reach of our channels to engage alumni, donors, prospects and other constituents, and drive engagement and fundraising efforts.
  • Constantly monitor, moderate and interact with our social media communities by responding appropriately and quickly to user-generated content.
  • Embrace and develop a broad understanding of social media best practices and industry trends to continually evolve the social and digital strategies to remain forward-thinking and position USU Office of Advancement and Alumni Relations as a leader among institutional peers and industry leaders.
  • Continuously audit social media channels; identify current competencies and areas of growth and opportunity.
  • Oversee a part-time student worker with the title of Visual Content Creator.

Analytics:

  • Establish metrics and goals for tracking social media reach and impact; report on insights on a weekly, monthly and quarterly basis; ensure content is optimized to build engagement; and broaden reach of our social media marketing efforts, making sure they continue to align with advancement priorities.
  • Identify opportunities for paid social boosts and traffic-driving campaigns, and analyze post performance for both success and opportunities.
  • Implement performance-driven strategies in order to increase following, engagement and traffic.
  • Ensure all post links have appropriate link tracking to drive social media attribution.
  • Expand brand’s overall presence by executing and benchmarking digital word-of-mouth programs and strategic influencer partnerships.
  • Monitor, forecast and make recommendations on digital trends, best practices and emerging technologies.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and act on the information.

 

Knowledge, Skills, and Abilities

  • Experience in social media strategy and content management.
  • Must have professional experience interacting with constituents online, building strong followings and understanding content that engages and builds affinity.
  • Know the nuances of each social platform and the appropriate content and presentation method on each channel.
  • Experience using social media measurement tools and presenting metrics.
  • Strong analytical skills in interpreting and translating metrics, and ability to act on findings.
  • Experience developing and executing paid social media strategies.
  • Up to date on current trends, and able to grasp and act on future trends.
  • Excellent communication skills, both oral and written, and the ability to handle multiple tasks.
  • Comfortable working in a highly collaborative environment with shared project/program ownership.
  • Proactive, innovative and creative thinker.
  • Strong critical thinking and problem-solving skills.
  • High standard of excellence regarding social media visuals and copy, accuracy and attention to details.
  • Exceptional time and project-management skills.
  • Experience using social media to drive non-profit and philanthropic/giving strategies preferred.
  • Experience with Adobe Creative Suite, video editing and photography preferred.

 

Qualifications

  • At least two years as a professional social media coordinator or strategist — with experience posting original content and using social analytics tools.
  • Bachelor's degree in communications, marketing, public relations, English or related field, or an equivalent combination of education plus experience is required.

Required Documents

Along with the online application, please attach:

1. Resume to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”

2. Cover Letter to be typed/pasted at the end of your application

3. At least two professional samples of high-performing social media posts/campaigns, with outcomes, for other brands/clients to be uploaded at the beginning of your application in the Candidate Profile under “Documents 1-5”

 

**Document size may not exceed 10 MB.**

Advertised Salary

Commensurate with experience, plus excellent benefits

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

College/Department Highlights

The Division of Advancement is a welcoming office where inclusiveness and teamwork are highly valued. Advancement staff are engaged in the meaningful work of securing private financial resources to fuel Utah State University's mission by creating gratifying gift and engagement experiences for USU's generous and passionate alumni and friends. Comprising the division are the office of the Vice President, the USU Foundation & Board, Advancement Services, the Alumni Association (Alumni Engagement), Gift Planning, Corporations and Foundations, Strategic Communications, the Annual Fund and ACE (Alumni Center for Engagement). Furthermore, the division coordinates all fundraising efforts across campus, including colleges, various programs, extension campuses, and USU Athletics. Through the collaboration of these units, the Division of Advancement is able to achieve significant annual fundraising goals by inspiring stakeholders to invest their time and resources in Utah State University. 

University Highlights

Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university. USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,700 students (24,660 undergraduates and 3,040 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 114 undergraduate majors, 132 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.

 

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

 

The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

 

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

 

Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266.

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov

 

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

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