Utah State University

Social Media Marketing Assistant

City Moab Campus
Posted Date 2 months ago(9/3/2021 10:25 AM)
Requisition ID
2021-4132
# of Openings
1
Job Locations
US-UT-Moab
Category (Portal Searching)
Marketing & PR
Position Type
Non-benefited (hourly) Part-Time
Job Classification
Non-Benefited
Percent of Time or Hours per Week
15 hours per week
College
Statewide Campuses
Department
Statewide Campuses-Southeastern Utah
Advertised Salary
$12.00 per hour

Overview

As a social media assistant, you will be a key part of promoting USU Moab. You will use social media to regularly engage our community, current students and potential new students with the information they need. The ultimate goal of this position is to increase awareness of the impact that USU Moab has on our students and our community. Required technology will be provided.

Responsibilities

Social Media Management

  • Depict student life in an authentic format by capturing and publishing no less than 3 photos and/or videos per platform (e.g., Face Book, Instagram and YouTube) per week showcasing the Aggie Student Experience including campus event coverage, hands-on education activities, holiday messages, campus and regional landscapes etc.
  • Work with regional marketing manager, campus administration, faculty, and staff to develop a calendar of weekly content opportunities that demonstrate campus impact and pitch larger stories for further content development.
  • Collaborate with campus staff to respond to questions and comments that arise on the platforms.
  • Proactively research, cross promote and engage with (e.g., comment, like, share) relevant content from current students, followers, external pages and partners to increase reach.
  • Proactively research and implement social media updates and features to assess and increase relevancy and better engage with students and alumni. (e.g., Instagram & Facebook stories, live videos, swipe up feature, hashtags).
  • Create opportunities for students and alumni to engage with the campus by identifying and adding campus groups, job opportunities, events, and reviews, polls, etc. to the Facebook page.
  • Identify, create expectations, and work with ambassadors in the community and on campus to highlight their involvement with Utah State University.

Grassroots/Community Relations

  • Actively promote USU in non-academic/recruitment related community events to capture Aggie involvement of students, alumni, faculty and industry partners (e.g., Weed and Feed, Puttin' on the Ritz, Festival del Día de Muertos, Electric Light Parade, etc.).
  • Identify opportunities to demonstrate value and community impact and represent campus as needed.
  • Generate campus media directory highlighting faculty expertise to provide to news media.
  • Other Duties As Assigned

Qualifications

Minimum Requirements

  • Collaborative, proactive, team-based attitude.
  • Attention to detail and motivation to learn.
  • Excellent verbal and written communication skills.
  • Basic photography and/or videography skills
  • Flexible schedule to be available for at least 10 hours but no more than 20 hours a week, often outside standard business hours
  • Ability to meet deadlines and to anticipate next steps or need
  • Reliable

Preferred Knowledge and Skills:

  • Current student (full time or part-time)
  • Familiarity with key social media tools (e.g., Facebook Business Manager, Instagram, Canva, other publishing apps) and Microsoft Office (e.g., Word, PowerPoint, Excel)
  • Pursuing a degree in business, marketing, communications or an interest in social media or reputation management
  • Eligible for Work Study

Required Documents

Along with the online application, please attach:

1. Resume to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”

2. Cover Letter to be typed/pasted at the end of your application

 

**Document size may not exceed 10 MB.**

Advertised Salary

$12.00 per hour

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. The employee is frequently required to reach with hands and arms and may lift and/or move up to 10 pounds.

University Highlights

Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university. USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,700 students (24,660 undergraduates and 3,040 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 114 undergraduate majors, 132 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.

 

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

 

The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

 

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

 

Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266.

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov

 

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

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