Utah State University

Social Media Specialist

City Logan Campus
Posted Date 2 weeks ago(6/17/2022 12:43 PM)
Requisition ID
# of Openings
Job Locations
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Percent of Time or Hours per Week
Marketing & Communications
Digital Strategy & Analytics
Advertised Salary
Minimum $40,000 commensurate with experience plus excellent benefits


Reporting to the Director of Social Media, the Social Media Specialist (Multimedia Specialist I) creates innovative and visual content for the institution’s main channels (Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok), serving a variety of target audiences, including current and prospective students. The Social Media Specialist will also assist in day-to-day monitoring of USU’s primary social media channels, including responding to audience comments, questions and concerns, and providing support during communications crises.


The Social Media Specialist will produce polished photo, video and design content for both organic and paid social media initiatives, have strong storytelling skills, and a comprehensive knowledge of social media best practices. He/she/they will also work with the Director of Social Media to manage the institutional content calendar and track analytics to measure engagement and platform growth. 


Required Qualifications:

  • A bachelor’s degree in communications, journalism, marketing or a related field OR an equivalent combination of education and experience
  • Minimum of 1-2 years of relevant professional social media experience, including monitoring social platforms and producing/posting photos, videos and graphics
  • Proven experience in producing quality digital content, including Instagram stories and Reels, and TikTok posts

Preferred Qualifications:

  • Experience in higher education
  • Experience using social media monitoring and analytics tools (Hootsuite, Tweetdeck, Sprout Social, etc.)
  • Experience collaborating with and mentoring part-time student employees/interns
  • Understanding of FERPA, HIPPA, accessibility and other governing laws that impact social media content strategy

Knowledge, Skills, and Abilities:

  • Ability to create material for student and prospective-student audiences while maintaining a professional and unified brand voice
  • Attention to detail with excellent proofreading skills
  • Ability to work during occasional evening and weekend hours to cover campus events, as assigned by the Director of Social Media
  • Ability to work independently (self-starter who actively pursues new ideas and projects) and collaboratively with various stakeholders across the institution
  • Proven track record of creative and forward thinking, always looking for emerging social media trends and platforms

Required Documents

Along with the online application, please attach:

  1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
  2. Name and contact information (including email) of three professional references to be entered at the beginning of your application in the Candidate Profile
  3. Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Advertised Salary

Minimum $40,000 commensurate with experience plus excellent benefits


Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

College/Department Highlights

University Marking & Communications (UMAC) defines, strengthens, amplifies, and protects the Utah State University brand experience while leading a systemwide culture of collaboration to articulate our university strengths and opportunities. We are committed to telling the USU story, ensuring that our university's mission and values are collectively shared in ways that elevate our reputation and highlight our impact through a unified voice.


The Digital Strategy & Analytics team within UMAC offers vision, support, and analysis for the digital resources utilized by USU, including the design, development, and maintenance of usu.edu, USU web templates, and the central social media pages. USU's social media presence is recognized as one of the best in the country, ranked No. 2 in RivalIQ's 2021 Higher-Ed Social Media Engagement Report, among the nation's top 350 colleges and universities.

University Highlights

Utah State University (USU) was founded in 1888 and is Utah’s land-grant and space-grant university. USU is one of only 146 research institutions in the U.S. classified as R1 “very high research activity” by the Carnegie Classification of Institutions of Higher Education. As one of the two premier research institutions in Utah, USU provides a high-quality education at an affordable price. With its main campus in Logan, the university serves approximately 27,500 students, including 24,255 undergraduates and 3,171 graduate students. USU Online has served students from all 50 states and 55 countries for 25 years.


USU’s statewide system features three residential campuses, 30 total campus locations, and 23 Extension education centers. The university employees 903 full-time faculty members, 124 executive administrators, and 1,649 full-time support staff. USU offers 115 undergraduate majors, as well as 91 master’s and 42 doctoral degrees. Learn more about USU.


A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.


The USU main campus is located in beautiful Logan, Utah, a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.


USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.


USU endeavors to provide reasonable accommodations to ensure equal access in all aspects of employment to qualified persons with disabilities. To request a reasonable accommodation for a disability, please contact the university’s ADA Coordinator in the Human Resource office at 435-797-0122 or submit a request at hr@usu.edu.


USU Land Acknowledgment

Please visit our website to learn about Utah State’s land acknowledgment of the eight tribes of Utah.


Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:


Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Old Main Rm. 161, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov


*updated 04/18/2022


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