Utah State University

Marketing Manager for College of Agriculture and Applied Sciences (Marketer II)

City Logan Campus
Posted Date 2 weeks ago(7/28/2022 11:21 AM)
Requisition ID
2022-5420
# of Openings
1
Job Locations
US-UT-Logan
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Exempt
Percent of Time or Hours per Week
100%
College
College of Agriculture & Applied Sc
Department
Extension Support Staff
Advertised Salary
Commensurate with experience, plus excellent benefits

Overview

The College of Agriculture and Applied Sciences (CAAS) Marketing Manager (Marketer II) is responsible for managing the marketing and communications efforts of the college and reports to the director of marketing. This position will work closely on projects with other members of the CAAS marketing team. This position focuses on creating and implementing marketing plans and campaigns to promote degree programs and college events. This position works on college recruitment efforts online and offline to increase student enrollments. The incumbent must have a marketing background and strong writing and communication skills. The incumbent must be a team player and have superb leadership and supervisory skills. The incumbent must be willing to collaborate, be customer service oriented, be flexible and a problem solver.

Responsibilities

  • Writing and implementing marketing plans for programs and departments
  • Oversee the CAAS website (strategy, content, SEO, etc.)
  • Oversee CAAS social media accounts (including departments, clubs, etc.)
  • Oversee CAAS video and photo projects, graphic design projects, and project requests
  • Market research
  • Recruitment and retention marketing efforts
  • Email marketing campaigns
  • CAAS recruitment marketing campaigns, materials, and strategies (ROI reports, email communication, ads, etc.)
  • Department and program/degree specific marketing
  • Assist with marketing and branding of CAAS business entities
  • Approve marketing and recruitment materials
  • Print and digital advertisements (Google AdWords, Facebook ads, etc.)
  • Support CAAS event
  • Product ordering (swag, banners, signage, etc.)
  • Liaison with departmental marketing staff, advancement and recruitment
  • Internal communications and trainings
  • Supervise employees
  • Brand compliance, design approvals, and coordinating with the trademark office
  • Attend administrative meetings
  • Other duties as assigned

Qualifications

Minimum Qualifications:

  • Bachelor’s degree in marketing, public relations, advertising, communications, or related field.
  • At least one year of public relations and marketing experience.
  • Proficient in Microsoft Office, website editing and newsletter production and distribution.
  • Experience with supervising people, project management, marketing and branding.
  • Experience in developing, coordinating and executing communication plans
  • Savvy in social media and social media applications.
  • Some travel required.

Preferred Qualifications:

  • Prior experience in ag related communications.
  • Prior experience with student recruitment.
  • Website development skills.
  • Experience with Canva, Asana, DRIP, and Constant Contact

Knowledge, Skills, and Abilities

  • Strong writing skills for articles and social media posts
  • Strong website/electronic media development skills.
  • Excellent interpersonal skills and entrepreneurial spirit required.
  • Good analytical, writing and communication skills.
  • Ability to follow directions and be proactive.
  • Ability to manage time effectively.
  • Ability to work in front of a computer.
  • Ability to verbally communicate effectively.
  • Ability to supervise and manage others.
  • Ability to analyze results of all marketing and communications activity and present findings and recommendations to the director.

Required Documents

Along with the online application, please attach:

  1. Resume to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
  2. Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Advertised Salary

Commensurate with experience, plus excellent benefits

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights

Utah State University (USU) was founded in 1888 and is Utah’s land-grant and space-grant university. USU is one of only 146 research institutions in the U.S. classified as R1 “very high research activity” by the Carnegie Classification of Institutions of Higher Education. As one of the two premier research institutions in Utah, USU provides a high-quality education at an affordable price. With its main campus in Logan, the university serves approximately 27,500 students, including 24,255 undergraduates and 3,171 graduate students. USU Online has served students from all 50 states and 55 countries for 25 years.

 

USU’s statewide system features three residential campuses, 30 total campus locations, and 23 Extension education centers. The university employees 903 full-time faculty members, 124 executive administrators, and 1,649 full-time support staff. USU offers 115 undergraduate majors, as well as 91 master’s and 42 doctoral degrees. Learn more about USU.

 

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

 

The USU main campus is located in beautiful Logan, Utah, a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

 

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

 

USU endeavors to provide reasonable accommodations to ensure equal access in all aspects of employment to qualified persons with disabilities. To request a reasonable accommodation for a disability, please contact the university’s ADA Coordinator in the Human Resource office at 435-797-0122 or submit a request at hr@usu.edu.

 

USU Land Acknowledgment

Please visit our website to learn about Utah State’s land acknowledgment of the eight tribes of Utah.

 

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

 

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov

 

*Updated 08/2022

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