Utah State University

Marketing & Outreach Manager

City Logan Campus
Posted Date 1 month ago(4/27/2023 6:52 PM)
Requisition ID
2023-6457
# of Openings
1
Job Locations
US-UT-Logan
Category (Portal Searching)
Other
Position Type
Benefited Full-Time
Job Classification
Exempt
Percent of Time or Hours per Week
75% - 100%
College
E Eccles Jones Coll of Ed & Hum Svs
Department
Human Development & Family Studies
Advertised Salary
Minimum $55,000 commensurate with experience plus excellent benefits
Telework Eligible
Yes

Overview

As part of USU Extension’s Utah Marriage Commission and the Healthy Relationships Utah initiatives, the Marketing and Outreach Manager (Marketer III) will plan, develop, and implement communication disseminated to the public. The Utah Marriage Commission provides educational services to help individuals and couples form and sustain healthy relationships and enduring marriages. See StrongerMarriage.org. Healthy Relationships Utah is an Extension initiative that offers relationship skills programs in schools, jails, and communities throughout Utah. See HealthyRelationshipsUtah.org. The incumbent will work with USU personnel and community partners to broadly publicize information about the Utah Marriage Commission, HealthyRelationshipsUtah.org, and specific grant activities. Grant activities include curriculum-based courses that are taught in-person and virtually in partnership with state agencies, youth-serving organizations, correctional facilities, alternative high-schools, and behavioral health centers throughout Utah.


Strategic, on-going community outreach and partnership development will be an important part of this position. This position is responsible for identifying, producing, and implementing community-engagement strategies that generate partnerships, increasing brand awareness, attracting funding, and effectively promoting grant-funded services. Duties will include maintaining a strong online presence (website and social media), creating and disseminating marketing materials, leading community outreach activities/events, capturing impacts, serving as the media contact, and sharing lessons learned.


The administrative offices for USU Extension and the Utah Marriage Commission are in Logan Utah, where work space is available. This position is telework eligible within the state of Utah, consistent with USU policy 330. Regardless of primary work location, we expect regular in-office time on the Logan USU campus as well as regular on-the-road outreach throughout the state of Utah.


The position can be either ¾ time or full-time. Excellent University benefits are included with an approximate value of 45% of your annual salary (see https://hr.usu.edu/benefits/). The position is supported by grants that may end over the next five years, unless renewed. Although USU has successfully renewed relationship education funding for nearly two decades, continued employment is contingent upon performance and on-going grant funding.

Responsibilities

  • Establishes marketing goals and conducts marketing research, including analyzing data, to identify targeted populations, including potential underwriters and sponsors, and to identify the appropriate media for distribution of promotional information.
  • Identify and source partnership opportunities through calls, emails and in-person visits.
  • Develops and stewards community partnerships and outreach activities.
  • Writes marketing materials for a wide range of formats, including print, websites, and social media.
  • Coordinates with stakeholders in and outside of the University, including University Marketing, Purchasing, and Technology.
  • Collaborates with graphic artists, web developers, printers and others to develop marketing materials.
  • Creates and executes engagement strategies and campaigns including a process-driven approach to community and partner outreach.
  • Oversees purchase and placement of print, web, radio, TV, billboard, and social media advertising.
  • Approves copy; ensures proper grammatical standards.
  • Assembles and creates content for listservs and monthly e-newsletters.
  • Maintains program, department, and/or campaign website.
  • Responds to requests for information from the media and public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
  • Plans or assists with special events such as open houses, book signings, fundraisers, outreach and community events, tours, press conferences, banquets, exhibits, product or bridal fairs, and other events.
  • Manages student workers and marketing interns.
  • Maintains database records and files including mailing and contributor or donor lists and publication distribution information.
  • Establishes and maintains schedules and budgets.
  • Manages online event registration.
  • Performs miscellaneous job-related duties as assigned.

Qualifications

Minimum Qualifications:

  • Bachelor's degree in marketing, public relations, event planning and management, communications, instructional design or related field plus four years of relevant experience; OR an equivalent combination of education and experience
  • A strong desire to promote healthy relationships
  • Experience with search engine optimization (SEO) and social media
  • Resides in, or will reside in, the state of Utah within 6 months of hire date

Preferred Qualifications:

  • Master's degree in marketing, public relations, event planning and management, communications, instructional design or related field plus two years of relevant experience
  • Professional experience as an Influencer
  • Experience planning and/or managing events
  • Experience with family life education, USU Extension, and/or the Utah Marriage Commission
  • Experience supervising employees and/or students
  • Experience partnering with state-agencies and/or community-based, family-service organizations
  • Proficient in Spanish
  • Resides in or is willing to relocate to Cache Valley or the Wasatch Front

Required Documents

Along with the online application, please attach:

  1. Resume to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
  2. Contact information for three professional references to be entered in the Candidate Profile. 
  3. Cover Letter that addresses the minimum and preferred qualifications to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Advertised Salary

Minimum $55,000 commensurate with experience plus excellent benefits

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

College/Department Highlights

The Emma Eccles Jones College of Education and Human Services is home to eight departments and is committed to providing the best learning opportunities and educational research in the state of Utah. Our programs are strengthened by an on-campus elementary laboratory school and five stand-alone centers, including the Sorenson Legacy Foundation Center for Clinical Excellence. The college offers clinical services to the community across the human lifespan and provide students with real-world service and research opportunities.

 

The Department of Human Development and Family Studies (https://hdfs.usu.edu/) is in the Emma Eccles Jones College of Education and Human Services (http://www.cehs.usu.edu). Our college graduate programs are ranked #1 in Utah and #26 in the nation according to U.S. News and World Report. Departmental degrees offered include:

  • BS/BA: Early Childhood Education (in cooperation with the School of Teacher Education and Leadership); Human Development and Family Studies; Family Life Studies)
  • MS: (specializations in Adulthood and Aging, Finance, Infancy and Childhood, Marriage and Family Relations, Marriage and Family Therapy, Youth and Adolescence)
  • MMFT: Master of Marriage and Family Therapy
  • MHDFS: Master of Human Development and Family Studies (non-thesis degree)
  • PhD in Family and Human Development (concentrations in Family Relations; Human Development Across the Lifespan; Marriage and Family Therapy)
  • A Gerontology Certificate Program is also administered by the department

The department has 30 faculty members, over 300 undergraduate majors, and over 80 graduate students.

 

The Utah Marriage Commission is a state agency dedicated to promoting strong and healthy marriages in Utah. Through research, education, and outreach, the commission provides resources and support to couples at all stages of their relationships. The commission collaborates with community partners to offer marriage and relationship education programs, and works to raise public awareness about the benefits of healthy marriages. The Utah Marriage Commission is committed to building a culture of strong, resilient, and fulfilling relationships in Utah.  See www.StrongerMarriage.org.

 

Extension Specialists within the department and college oversee research-based programs around the state. Their relationship education programs include courses for fathers, individuals who are single, dating, married, divorced and remarried. Venues have included high schools, jails, community agencies, etc. See www.HealthyRelationshipsUtah.org.

University Highlights

Utah State University (USU) was founded in 1888 and is Utah’s land-grant and space-grant university. USU is one of only 146 research institutions in the U.S. classified as R1 “very high research activity” by the Carnegie Classification of Institutions of Higher Education. As one of the two premier research institutions in Utah, USU provides a high-quality education at an affordable price. With its main campus in Logan, the university serves approximately 27,500 students, including 24,255 undergraduates and 3,171 graduate students. USU Online has served students from all 50 states and 55 countries for 25 years.

 

USU’s statewide system features three residential campuses, 30 total campus locations, and 23 Extension education centers. The university employs 903 full-time faculty members, 124 executive administrators, and 1,649 full-time support staff. USU offers 115 undergraduate majors, as well as 91 master’s and 42 doctoral degrees. Learn more about USU.

 

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

 

The USU main campus is located in beautiful Logan, Utah, a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

 

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

 

USU endeavors to provide reasonable accommodations to ensure equal access in all aspects of employment to qualified persons with disabilities. To request a reasonable accommodation for a disability, please contact the university’s ADA Coordinator in the Human Resource office at 435-797-0122 or submit a request at hr@usu.edu.

 

USU Land Acknowledgment

Please visit our website to learn about Utah State’s land acknowledgment of the eight tribes of Utah.

 

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

 

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Matthew Pinner, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, Ut 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov

 

*updated 11/2022

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