Utah State University

Business Consultant SR - Rural Online Initiative

City Salt Lake County
Posted Date 2 weeks ago(5/16/2023 11:54 AM)
Requisition ID
# of Openings
Job Locations
US-UT | US-UT | US-UT | US-UT-Hurricane
Category (Portal Searching)
Position Type
Benefited Full-Time
Job Classification
Percent of Time or Hours per Week
Extension Home & Community
Advertised Salary
Commensurate with experience, plus excellent benefits
Telework Eligible


This position will work as part of Utah State University Extension's Rural Online Initiative (ROI) program leadership team. The focus of this position will be to provide high-level e-commerce business consulting services and support to rural small businesses and agricultural producers all throughout Utah in establishing their online presence. This position will work directly with clients to develop e-commerce strategies and implement best practices to help them successfully sell their products or services online. This position will report to the ROI Program Director, and will work as assigned from an approved USU Extension Office. This position is not telework-eligible.


The funding is for 3-years, positions will end June 30, 2026 unless we are successful receiving ongoing funding.


Consulting (70%)

  • Develop and deliver training on e-commerce and digital marketing topics for rural small businesses and agricultural producers.
  • Develop and implement e-commerce strategies, policies, and procedures for clients that align with their goals and objectives.
  • Collaborate with clients to identify and solve operational and technical issues.
  • Provide training and support clients on how to optimize their online stores and increase sales revenue.
  • Provide one-on-one e-commerce consulting services to clients.
  • Provide guidance on e-commerce platforms, such as Shopify, Magento, or WooCommerce, and help clients set up and manage their online stores.

Community Relations (20%)

  • Build and maintain relationships with the rural small business community, including business owners, agricultural producers, stakeholders, and industry experts to promote the success of the ROI program.
  • Develop marketing and promotional strategies to raise awareness of the program's e-commerce businesses and drive traffic to their online stores.
  • Organize events and workshops to educate, engage, and recruit community members on e-commerce trends and best practices.

Data Analysis (10%)

  • Collect, analyze, and interpret data on e-commerce performance metrics, such as website traffic, conversion rates, and revenue.
  • Conduct market research and competitive analysis to identify opportunities and threats for clients' online businesses.
  • Identify trends and patterns in the data to inform strategic decision-making for small rural businesses.
  • Create reports and presentations to communicate insights and recommendations to the rural small businesses and program leadership.


Minimum Qualifications:

  • Master’s degree in a business-related field (i.e., administration, marketing, e-commerce, strategic management, etc.), OR a bachelor's degree in a business field plus two years of experience working in e-commerce, digital marketing, or business consulting, OR an equivalent combination of education or experience.

Preferred Qualifications:

  • Master's degree in a related field plus two years of experience working in e-commerce, digital marketing, or business consulting.
  • Experience in developing and implementing e-commerce strategies, policies, and procedures.
  • Experience working in e-commerce, digital marketing, or business consulting in a university or educational setting.
  • Familiarity with e-commerce platforms, such as Shopify, Magento, or WooCommerce.

Knowledge, Skills, & Abilities:

  • Strong analytical and problem-solving skills, with experience in data analysis and interpretation.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with a diverse range of stakeholders, including business owners, industry experts, and program leadership.

Required Documents

Along with the online application, please attach:

  1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
  2. Cover Letter to be typed/pasted at the end of your application 

**Document size may not exceed 10 MB.**

Advertised Salary

Commensurate with experience, plus excellent benefits


Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights

Utah State University (USU) was founded in 1888 and is Utah’s land-grant and space-grant university. USU is one of only 146 research institutions in the U.S. classified as R1 “very high research activity” by the Carnegie Classification of Institutions of Higher Education. As one of the two premier research institutions in Utah, USU provides a high-quality education at an affordable price. With its main campus in Logan, the university serves approximately 27,500 students, including 24,255 undergraduates and 3,171 graduate students. USU Online has served students from all 50 states and 55 countries for 25 years.


USU’s statewide system features three residential campuses, 30 total campus locations, and 23 Extension education centers. The university employs 903 full-time faculty members, 124 executive administrators, and 1,649 full-time support staff. USU offers 115 undergraduate majors, as well as 91 master’s and 42 doctoral degrees. Learn more about USU.


A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.


The USU main campus is located in beautiful Logan, Utah, a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.


USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.


USU endeavors to provide reasonable accommodations to ensure equal access in all aspects of employment to qualified persons with disabilities. To request a reasonable accommodation for a disability, please contact the university’s ADA Coordinator in the Human Resource office at 435-797-0122 or submit a request at hr@usu.edu.


USU Land Acknowledgment

Please visit our website to learn about Utah State’s land acknowledgment of the eight tribes of Utah.


Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:


Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Matthew Pinner, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, Ut 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov


*updated 11/2022


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