Utah State University

Marketing Manager: Division of Student Affairs and Division of Diversity, Equity and Inclusion

City Logan Campus
Posted Date 4 months ago(12/18/2023 10:37 AM)
Requisition ID
2023-7315
# of Openings
1
Job Locations
US-UT-Logan
Category (Portal Searching)
Marketing & PR
Position Type
Benefited Full-Time
Job Classification
Exempt
Percent of Time or Hours per Week
100% Time
College
Student Affairs
Department
Vice President-Student Affairs
Advertised Salary
Minimum $60,000; Commensurate with experience, plus excellent benefits
Telework Eligible
No

Overview

Utah State University seeks a highly organized and strategic individual to plans, develops, and implement marketing and communications strategies and campaigns promoting programs, services, events, and departments within the Division of Student Affairs (SA) and the Division of Diversity, Equity and Inclusion (DEI). The Marketing Manager (Marketer III) will handle marketing and communications projects from start to finish with total ownership while leveraging strategic marketing, design, digital, video, photography, news release, and copywriting resources within University Marketing and Communications (UMAC) and Student Media. This position has multiple reporting lines with Student Affairs, DEI and UMAC.

Responsibilities

  • Create and execute marketing and communications strategies, plans, campaigns, and projects that may include but are not limited to:
    • developing and executing media strategies in collaboration with UMAC's strategic communications team.
    • creating video content for online, social media, and possibly broadcast distribution.
    • planning and developing online content that follows best practices for accessibility.
    • conducting formal and informal research projects.
    • determining budget guidelines and managing project costs.
  • Provide strategic and comprehensive direction to the UMAC creative team via Click Up (project management software) and to the Student Media team for marketing projects.
  • Plan or assist with planning, coordinating, and promoting special events such as open houses, book signings, fundraisers, outreach and community events, tours, banquets, exhibits, and product or service fairs.
  • Write marketing copy for a wide range of formats, including print, websites, and social media.
  • Oversee electronic communications strategies, flows and digital platforms including CRM communications and texting.
  • Manage the purchase and placement of print, web, and social media advertising.
  • Assemble and create content for weekly emails and monthly e-newsletters.
  • Conduct or assist in conducting portions of market research activities, including analyzing data, to identify targeted populations, including potential underwriters and sponsors, and identify the appropriate media for distribution of promotional information.
  • Maintain database records and files, including mailing and contributor or donor lists and publication distribution information.
  • Establish and maintain schedules and budgets.
  • Communicate with customers within and outside of the university to develop programs and campaigns.
  • Co-lead and support the Student Experience Assessment Team (SEAT) with marketing needs.
  • Train and supervise USU Student Association officers, Division webmasters, Student Affairs directors, and other stakeholders to ensure that USU programs, services, and brand are consistent and of a high quality.
  • Perform miscellaneous job-related duties as assigned.

Qualifications

Minimum Requirements:

  • Bachelor's degree in marketing, public relations, communications or related field plus four years of relevant experience or an equivalent combination of education plus experience is required.

Knowledge, Skills and Abilities:

  • Excellent written and verbal communication skills.
  • Magnificent organizational skills.
  • Superb client relationship and account management skills.
  • Proactive, responsive, professional and punctual.
  • Must have flexible work schedule for projects that go beyond regular business hours of 8 a.m. to –5 p.m..
  • Demonstrated ability to lead, self-direct and take initiative on projects.
  • Understanding of inclusive marketing and communications.
  • Ability to navigate multiple client demands and prioritize campaigns, projects, and tasks.

Required Documents

Along with the online application, please attach:

  1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV"
  2. Name and contact information for 3 professional references to be entered into Candidate Profile
  3. Cover letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Advertised Salary

Minimum $60,000; Commensurate with experience, plus excellent benefits

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

 

Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 

 

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. 

 

About the Region

U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU’s main campus, Logan, is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute’s 2022 ranking for best-performing small cities in the nation. 

 

*updated 04/2024

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

 

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

*updated 09/2023

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