Utah State University

USU Online Recruitment Manager

City Logan Campus
Posted Date 7 days ago(5/11/2024 1:41 PM)
Requisition ID
# of Openings
Job Locations
Category (Portal Searching)
Student Programs & Services
Position Type
Benefited Full-Time
Job Classification
Percent of Time or Hours per Week
100% Time
Executive Vice President
Digital Learning & Innovation
Advertised Salary
$50,000 - $57,000; commensurate with experience, plus excellent benefits
Telework Eligible


The Online Recruitment Manager (Program Coordinator II) is responsible for engagement and recruitment of prospective students, growing applications and yield of programs, and coordinating comprehensive recruitment activities, including assisting in the development and execution of a comprehensive recruitment plan and coordination of targeted recruitment and marketing tactics for all outreach efforts for USU Online. The Manager, supervising a team of recruitment specialists, works closely with the Marketing Manager, that will lead efforts and produce outcomes that will result in increased applications, enrollment growth, selectivity, and rising yields. The Manager reports to the Director for USU Online and will work with the department heads, program managers, advisors, program directors, and university leadership to ensure a comprehensive approach to the recruitment and admission of students into online programs.


The Manager is expected to be a student-focused professional with knowledge of regional, and national recruiting and marketing trends in higher education enabling them to increase enrollment and the quality of students across all online programs.


This position is eligible for hybrid work within the state of Utah.


  1. Recruitment Plans: Ensure USU Online Recruitment plans are implemented in coordination with the university’s recruitment strategy. This includes managing recruitment events, coordination of marketing and communication (with USU Online Marketing Manager and other Recruitment leaders), budget management, and associated travel.
  2. Outreach and Recruitment Events: Plan, coordinate, and attend recruitment events and outreach activities, such as employer meetings, open houses, fairs, and webinars.
  3. CRM Management: Manage lead input, recruitment funnel processes, communication, reporting, events, and reporting dashboards. Ensure accurate and timely processing of student communication and applications through the Customer Relationship Management System.
  4. Strategy Assessment and Evaluation: Track statistical data of admissions and enrollment patterns and the effectiveness of recruitment practices. Provide assessment and recommendations to the Director and Recruitment Collaborative (or equivalent).
  5. Market Assessment and Evaluation: Collect and assess market research data to track community population growth, employment rates, and other statistical information to predict potential growth markets. Analyze market, competition and other eternal factors that affect recruitment and enrollment efforts. Use data to outline new student goals.
  6. Department Coordination: Coordinate with university stakeholders who work closely with new students, including Admissions, Financial Aid, Orientation, Advising, Registrar’s Office, and others.
  7. Evaluation: Conduct quantitative and analytical evaluations of all enrollment and recruitment efforts to measure their effectiveness. Develop processes to capture and assess stakeholder input related to the effectiveness of outreach and recruitment strategies.
  8. Other duties as assigned.


Minimum Qualifications:

  • Bachelor’s degree in a related field plus 2 years professional experience in recruitment or enrollment management.
  • Experience working in Higher Education.
  • Ability to think critically, solve problems, and provide innovative approaches to complex systems.
  • Outstanding written and verbal communication skills.
  • Ability to travel and work flexible hours as needed.

Desired Qualifications:

  • Master’s degree in a related field plus at least 1 year of professional experience in recruitment or enrollment management.
  • Experience developing successful recruiting strategies for non-traditional students
  • Experience recruiting for online programs
  • Experience developing comprehensive recruiting plans
  • Experience working with a customer relationship management systems
  • Experience developing and managing industry partnerships
  • Successful experience working independently and achieving organizational goals.
  • Ability to travel and work flexible hours as needed.

Knowledge, Skills, and Abilities

  • Knowledge of research and information gathering methods and procedures.
  • Ability to make administrative/procedural decisions and judgments.
  • Ability to coordinate and organize meetings and/or special events.
  • Skilled in the use of personal computers and related software applications.
  • Skilled in organizing resources and establishing priorities.
  • Skilled at records maintenance.
  • Ability to interact with students, faculty and/or staff in a team environment.
  • Knowledge of communication principles, media, and marketing techniques.
  • Ability to gather and analyze statistical data and generate reports.
  • Ability to exercise a high level of creativity, decision making, problem solving, and discretion as work is varied and may be undefined.

Required Documents

Along with the online application, please attach:

1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
2. Cover Letter to be typed/pasted at the end of your application


**Document size may not exceed 10 MB.**

Advertised Salary

$50,000 - $57,000; commensurate with experience, plus excellent benefits


Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

College/Department Highlights

As a proud land-grant institution, USU's mission has always been deeply intertwined with extension and distance education. From the days of dedicated professors traversing vast distances — on horseback, train, and even planes — to deliver knowledge to eager learners, a spirit of innovation has been ingrained in our history and our future.


USU Online continues to lead the charge in shaping the future of education, providing students with transformative and enriching learning experiences.


Today, USU Online provide market research, design and development, marketing, recruitment, onboarding and general support for over 60+ online programs and 600+ individual online courses accessible across the globe. With existing university goals of increasing enrollment to 35,000, USU Online is going to play an important role in this activity.


Come join the amazing team at USU Online and become a member of the Aggie family.

University Highlights

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.


Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 


The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. 


About the Region

U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU’s main campus, Logan, is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute’s 2022 ranking for best-performing small cities in the nation. 


*updated 04/2024

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:


Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

*updated 09/2023


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