Reporting directly to the Director of Marketing & Communications, the Marketing Specialist (Marketer I) role oversees and executes marketing activities for the Caine College of the Arts (CCA), focusing on department-level events and awareness campaigns. This includes initiatives for Art + Design, Music, and Theatre Arts departments, as well as affiliated programs and clubs, such as the Lyric Repertory Theatre. At times, this position supports greater college-level initiatives when needed.

The ideal candidate will demonstrate continuous improvement in marketing skills, oversee departmental tasks, including those of other marketing staff and student workers, and be receptive to guidance from the Director. Timely project completion, organized operations, and a customer-focused, professional demeanor in interactions with stakeholders are essential. 

40% Campaign Maintenance

• Track the Master List of Events for marketing, including the organization, setup, and assignment of all tasks to complete campaigns.
• Create and track all department-level marketing projects on the traditional schedule, maintaining and overseeing each task to ensure completion and timeliness.
• Work directly with event contacts and partners to communicate the tasks and efforts of the campaign, ensure the vision of marketing the event is met, and inform partners on the timing of tasks and campaign completion.
• Work with other marketing teams and employees, including graphic designers and student workers, to align on marketing tasks, timing, and coordinated efforts for efficient marketing campaign execution.

20% Marketing Assessment

• Record digital and engagement data from department-level campaigns.
• Create reports of each campaign and long-term marketing activity.
• Utilize assessments to create a performance analysis as needed.
• Use assessments and data to propose new ideas and direction in department-level marketing.
• Provide assessment breakdowns to event contacts.
• Make suggestions to contacts of new events using previous data and assessments.

20% Cost Tracking & Evaluation

• Track and record proposed cost estimates for department-level marketing projects on the traditional schedule.
• Include costs in marketing assessments to analyze effectiveness of money spent on campaign efforts.
• Provide cost estimates and cost invoices to event contacts.
• Submit marketing costs for payment.

10% Market Research & Planning

• Analyze and propose improvements to the marketing process using previous experiences and efficiencies with marketing campaigns.
• Think creatively and develop new ideas for promoting across departments.
• Use direct experience with department-level campaigns to brainstorm new college-wide marketing and communication efforts and projects.
• Use marketing assessments and data to propose new ideas for marketing efforts, especially for department-level events.
• Evaluate marketing efforts, including comparison to similar services, gathering information to support marketing decisions, and other research or planning tasks as assigned.

10% Overall Marketing Support

• Assist with large marketing campaigns including asset delivery, pitches to new partners for sponsorship, setup of promotional displays, on-location promotion at outside venues, promotion to potential students or community involvement, or other efforts as invited by the Director of Marketing & Communications.
• Assist organizing or executing tasks for college-level marketing campaigns as assigned.
• Work with other employees to create marketing communications targeting audiences for department-level events and campaigns through the traditional schedule.
• Support other functions such as communication or project coordination efforts as needed.

Minimum Qualifications:

• Bachelor's degree in marketing or related field obtained, or on track to obtain within the first year of hire.
• Experience overseeing and executing marketing project tasks.
• Experience assembling marketing campaigns or projects.
• Experience tracking results of marketing projects or tasks.
• Experience compiling information supporting marketing campaigns or projects.
• Thorough knowledge of working with Microsoft Word, Excel, and OneDrive.
• Experience recording project assessment data demonstrating results of efforts or assets used.
• Experience working with third parties for asset delivery, generating cross promotion, or other marketing-supportive services.
• Experience working with contacts to update project information.
• Demonstrated ability to coordinate with partners or associates to execute or align on project tasks.

Preferred Qualifications:

• Experience and familiarity working with a project management/tracking system (i.e. Clickup, Asana, Basecamp, Trello, etc.)
• Experience with alternate office tools such as Numbers, Google Forms, Google Sheets, etc.
• Experience working on projects—preferably in marketing—with the arts or with USU.
• Understanding of additional marketing-supportive skills such as photography, video, communications writing, etc.
• Experience recording or submitting payments or financial information.

Knowledge, Skills, and Abilities:

• Calm and positive demeanor with the ability to conduct project execution in a professional manner.
• Strong ability to organize records, files, and task assignments with due dates.
• Ability to handle stressful situations and think clearly under pressure with a problem-solving mentality.
• Autonomous self-starter with the ability to work and complete tasks efficiently unsupervised.
• Ability to reach out proactively and follow up with contacts and team members on tasks, needed information, and progression of projects.
• Ability to communicate effectively with people from various backgrounds, cultures, and with different personalities.
• Collaborative personality to foster teamwork and an uplifting atmosphere.
• Ability to oversee multiple projects simultaneously.
• Efficient time management.
• Ability to brainstorm and collaborate effectively with colleagues.

Along with the online application, please attach:

1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”.
2. Name and contact information for 3 professional references to be entered into Candidate Profile
3. Cover letter to be typed/pasted at the end of your application.

**Document size may not exceed 10 MB.**

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

The Caine College of the Arts (CCA) seeks to make the arts more visible, more innovative, and more fully integrated into the intellectual life of Utah State University and the communities it serves. The CCA is a collaborative community, representing the collective strengths and voices of the arts and it acts as a conduit for connecting people and programs. The CCA offers a visiting artist program that brings important artists, designers, and scholars to campus, is home to award-winning faculty, features a world-class performance hall, offers internships with prominent artists and designers, and operates several international study opportunities. The College houses the Departments of Art + Design, Music, and Theatre Arts, and is closely affiliated with the Nora Eccles Harrison Museum of Art on the USU campus.

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. 

About the Region

U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU’s main campus, Logan, is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute’s 2022 ranking for best-performing small cities in the nation. 

*updated 04/2024

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

*updated 09/2023