The Marketing Coordinator (Program Associate) for the Create Better Health SNAP-Ed program plays a critical role in developing, coordinating, and evaluating social marketing efforts to promote the program's objectives. This individual will lead innovative campaigns, collaborate with diverse teams, and ensure consistency and alignment across various initiatives. The role combines strategic planning, content creation, training, and administrative tasks to support the program’s statewide mission.

• Conduct formative evaluations and market testing to design impactful statewide and local social marketing campaigns and county marketing strategies.
• Develop and refine social marketing materials that align with SNAP-Ed objectives and are tailored to specific audience segments.
• Explore innovative platforms and channels to deliver effective messages.
• Utilize process evaluation to enhance campaign implementation and reach.
• Align social marketing efforts with Policy, Systems, and Environmental (PSE) changes and direct education efforts for a comprehensive program model.
• Facilitate monthly meetings with social marketing team members, including monthly 1:1 and monthly team collaboration meetings.
• Provide internal live and self-paced trainings for the social marketing team and statewide in-services on marketing strategies and tools, including Canva and social media trends.
• Perform visual audits of social media platforms and troubleshoot Canva and Facebook Meta-related issues.
• Supervise the social marketing team, including performance reviews and task delegation.
• Oversee the marketing team’s master schedule collaboration.
• Manage and host the "Hunger Solutions in Utah" podcast, including content creation, promotion, and guest coordination.
• Develop and maintain job aides, social media content calendars, and tools to track key performance indicators (KPIs).
• Ensure accessibility of content, including managing platform credentials and providing relevant training resources.
• Prepare for and actively engage in state office and programming meetings, ensuring timely follow-up on assignments.
• Approve timecards and submit necessary financial documentation via ServiceNow.
• Conduct an annual review of program objectives and priorities, ensuring alignment with strategic goals.
• Identify and participate in professional development opportunities to enhance expertise and efficiency.
• Apply new skills to improve workflows and train team members.
• Incorporate learnings into practice and evaluate their effectiveness.
• Design and implement statewide social marketing initiatives.
• Ensure marketing efforts align with grant guidelines.
• Support direct education and PSE marketing needs via social media.
• Collaborate and coordinate efforts with other Create Better Health (CBH) program area state team. coordinators, support to the CBH Director, county faculty, and program ambassadors.
• Coordinate efforts for the Create Better Health grant and reports as needed.
• Present marketing trainings at annual conferences and at monthly statewide in services (ZOOM) as assigned.
• Update current programs and initiatives, utilizing program graphic designers.
• Oversight of public facing websites

Minimum Qualifications:

• Four years of experience or a bachelor's degree is required.
• SNAP-Ed Experience: A minimum accumulation of 2 years working with SNAP-Ed programming
• Experience in social media management, content creation, and evaluation.
• Proficiency in Canva, Facebook Meta, PEARS, and other digital tools.
• Strong organizational, analytical, and communication skills.
• Ability to supervise and mentor team members effectively.

Preferred Qualifications:

• Knowledge of Create Better health social marketing efforts.
• Skilled at reviewing data and reports for maintenance, PEARS (evaluation management systems) and ability to work well as a state team to complete grant requirement.
• Willingness to work on soft funds.
• Demonstration of having a continuous growth and quality improvement mindset.

• Ability to foster effective working relationships within a team environment.

   

• Knowledge of communication principles, media, and marketing techniques.

   

• Must be highly organized with knowledge and experience in office and team management principles and procedures.

• Ability to make administrative/procedural decisions and judgments.

• Ability to coordinate and organize meetings and/or special events.

Written communication: Ability to create, compose, edit, and adapt written materials in a clear and effective way to reach the needs of the intended audience.

Verbal communication: Both comfortable and willing to communicate with colleagues in an effective way to build a healthy work environment and lead efficient team projects.

Along with the online application, please attach:

1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV"
2. Name and contact information for 3 professional references to be entered into Candidate Profile
3. Cover letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

The Create Better Health Utah (SNAP-Ed) program is a partnership of Utah State University Nutrition, Dietetics, and Food Sciences Department (NDFS), Cooperative Extension Services (CES), Utah Department of Workforce Services (DWS), and other collaborating agencies, 8 including Utah’s State Nutrition Action Coalition (SNAC). The program provides nutrition education and obesity prevention interventions to low-income individuals in all 29 counties in the state, including online and/or face-to-face classes, digital/virtual education, Policy, Systems and Environment (PSE), Social Marketing, Indirect Education, and partnerships/coalition work: Evidence has shown that the Create Better Health Utah (SNAP-Ed) program addresses food insecurity, while increasing healthy habits and decreasing obesity.

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. 

About the Region

U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU’s main campus, Logan, is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute’s 2022 ranking for best-performing small cities in the nation. 

*updated 04/2024

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

*updated 09/2023