The Digital Content Creator (Multimedia Associate) develops engaging and creative digital content tailored for Utah State University’s YouTube and social media channels, targeting both potential and current students. They play a pivotal role in pushing forward the institution’s YouTube and social media presence, creating new digital strategies, and engaging the institution’s audience.

The Digital Content Creator excels in producing high-quality video content, demonstrating proficiency in video production, editing, and storytelling techniques. They possess a deep understanding of YouTube's best practices and trends, ensuring content aligns with brand requirements and audience expectations. Additionally, they maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth. This individual should also display a high level of understanding for social media content as it pertains to Instagram, Facebook, X, and LinkedIn. Experience with photography, graphic design, AI, and web content will help this individual excel in this position.

As digital content evolves, this candidate will pursue opportunities for new digital content creation within AI, Virtual Environments, the Metasphere, etc.

This position is contingent upon the availability of funding. Continuation of the role beyond the initial appointment period is subject to ongoing funding and departmental needs.

• Produce engaging short-form video content (e.g., YouTube Shorts, TikTok, Instagram Reels) that aligns with the University’s brand and messaging.
• Prepare and maintain reports related to YouTube and social media to analyze trends.
• Maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth.
• Help manage, develop, and optimize YouTube platform to build its presence in YouTube and YouTube shorts.
• Create new digital strategies to push forward the Institution’s social media presence while working closely with the Director of Social Media.

Minimum Qualifications:

• 4 years related experience; OR a bachelor's degree in a related field; OR an equivalent combination of education and experience.
• Proven experience with editing software such as Final Cut, Adobe Premiere or Davinci Resolve.
• Experience with video and photography equipment, including cameras, lenses, lighting, and audio equipment.
• Experience with preparing and maintaining reports related to Youtube and social media to analyze trends.
• Ability to work during occasional evening and weekend hours to cover campus events, as assigned.
• Experience with MS Office and Adobe Creative Suite.

Preferred Qualifications:

• Grasp of Gen Z and Gen Alpha demographics
• Experience in higher education marketing, public relations and/or communications
• Web CMS experience
• Understanding of FERPA, HIPPA, accessibility and other governing laws that impact social media content strategy
• Understanding of how to stay up to date on social media trends

Knowledge, Skills, and Abilities:

• Proven track record of creative and forward thinking, always looking for emerging social media trends and platforms.
• Demonstrated social photography and videography skills, including implementing audio, music, and graphics to media.
• Capable, creative self-starter and innovative thinker who can contribute and execute ideas and strategies both in terms of use of social platforms and content for specific channels.

Along with the online application, please attach:

1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
2. Upload Digital Portfolio to this Box folder - https://usu.app.box.com/f/531771c1bea342ada92bc341aa9f4e87 Please include your first and last name in the title of all uploaded document(s).
3. Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

University Marketing and Communications provides information about Utah State University; coordinates the university's public and media relations efforts; and produces the university's main web pages, social media channels, and central publications. Our office values and supports the university's colleges, divisions, and administrative offices. We are committed to working closely with all university entities in their marketing and communication needs. 

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. 

About the Region

U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU’s main campus, Logan, is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute’s 2022 ranking for best-performing small cities in the nation. 

*updated 04/2024

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

*updated 09/2023