The Strategic Enrollment Marketing Manager (Marketer II) strategically develops and manages enrollment management marketing plans and projects for assigned Utah State University Statewide Campuses with the express purpose of generating and nurturing prospective student leads. Client responsibilities for this position include USU Eastern, USU Blanding and USU Moab. Additional marketing plans and projects will include retention, persistence, and completion campaigns supporting the SC and USU strategic plan. This position develops marketing plans and projects from conception to post-completion evaluation while collaborating with University Marketing and Communications (UMAC) and their assigned clients. The position reports directly to the Executive Director, Marketing and Communications for Statewide Campuses.

This position is eligible for hybrid work within the state of Utah.

Marketing Strategy/Project Management:

• Developing an understanding of the competitive marketplace in which each campus client operates and determining specific marketing/communications needs through market analysis and collaboration with campus leadership.
• Creating annual recruitment marketing and communications plans that leverage UMAC’s resources targeting key points of the funnel and conversion opportunities; includes the understanding of costs and managing budgets for plans.
• Proactively reviewing data and analytics to strategically identify opportunities and reporting to campus clients on engagement, conversion & ROI metrics; conducting quarterly internal/external research projects to develop audience and segmentation strategies and tactics.
• Providing strategic and comprehensive direction to creative teams (UMAC) and facilitating support from different units (Admissions) through workflow management system.
  Digital/Web:
• Proactively maintaining websites, campaign landing pages and digital channels. Conducting quarterly audits, proactively analyzing data, adjusting content, evaluating new trends and reporting while adjusting strategies and tactics.
• Conducting, managing, evaluating and optimizing digital recruitment marketing campaigns – paid and unpaid – via social media, Internet search and other digital channels while aligning with UMAC’s Digital Strategy team for cohesive institutional messaging.

Admissions/Recruitment Marcom:

• Overseeing all electronic communication strategies, flows and digital platforms including CRM communications, texting, and other areas and platforms for assigned campuses.
• Responsible for the conceptualization, creation, execution, and evaluation of communication plans for campuses and within USU’s system. Project oversight includes attention to detail, timeliness, and effectiveness of segmented communications plans.

Content Production:

• Utilizing UMAC resources to create enrollment marketing content focused on generating prospective student leads and aligned with Statewide Campus marketing, recruiting, and strategic plans. Examples of content include posters, brochures, videos, imaging, news releases, magazine stories, social media posts, etc.
• Managing the visual branding and identity of campus events (open houses, on-campus events, campus tours) including print, digital, signage, etc., to ensure it is an aligned, cohesive USU brand presentation.
• Executing media strategies and overseeing editorial (video and written) content for distribution through internal (newsletter, Utah State Today, Utah State Magazine) and external channels (social media, local news publications).

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations or related field and 2 years of marketing experience
• Experience working with Microsoft Office, CRM, Google/Meta Ad Manager, Canva, project management, and other marcom software tools
• Must be able to work a flexible schedule for projects that go beyond 8-5
• Demonstrated ability to self-direct and take initiative on projects

Knowledge, Skills, and Abilities:

• Excellent written and verbal communication skills
• Excellent organizational and team management skills
• Superb client relationship skills
• Proactive, responsive, professional, and punctual

Along with the online application, please attach:

1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
2. Include a link or attachment with your portfolio of work in a document to be uploaded at the beginning of your application in the Candidate Profile under “Documents 1-10"
3. Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. The employee is frequently required to reach with hands and arms and may lift and/or move up to 10 pounds.

Utah State University’s Statewide Campuses create impact by bettering the lives of the people and places they serve. From career and technical certificates to doctorate degrees, USU offers programs that help fuel local economies and empower individuals and their communities. With multiple locations across 85,000 square miles, USU can be the hometown university to anyone, no matter where they live. Learn more at This position is eligible for hybrid work within the state of statewide.usu.edu

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education, USU remains a leader in research, discovery, and public impact.

USU enrolls 28,900 students, both online and in person at locations throughout the state. Utah State’s 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties.

Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies’ long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports, reflecting USU's commitment to perseverance and achievement.

Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. 

*updated 02/2025

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

*updated 09/2023